Beschreibung
Section 1: Revealing the corporation: an integrative framework1. Managing the multiple identities of the corporation (John M. T. Balmer & Stephen A. Greyser)Section 2: Identity: the quintessence of an organization2. Corporate identity: the myth and the reality (Wally Olins)3. Make the most of your corporate identity (Walter Margulies)4. Organizational identity (Stuar t Albert & David Whetten)5. The effect of organizational structure on corporate identity management (Helen Stuart)6. Corporate identity and corporate communications (John M. T. Balmer Edmund R. Gray)Section 3: Corporate communications: a dimension of corporate meaning7. Corporate void (David Bernstein)8. The management of corporate communication (Cees B. M. Van Riel)Section 4: Corporate image and reputation: the other realities9. Sharper focus for the corporate image (Pierre Martineau)10. Image and Substance (James Grunig)11. The reputational landscape (Charles J. Fombrun & Cees B. M. Van Riel12. Advancing and enhancing...
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