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The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands

The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands

37,99 €
Einband: Gebundene Ausgabe
Seitenzahl: 395 Seiten
Erscheinungsdatum: 01.01.1970
Verlag: Kogan Page
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Kogan Page brand: Kogan Page manufacturer: Kogan Page

The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands von Kapferer, Jean-Noël im Online-Buchhandel:

The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands
The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands
36,43 €
gefunden bei medimops
Binding : Gebundene Ausgabe, Edition : 2nd edition., Label : Kogan Page, Publisher : Kogan Page, NumberOfItems...
Binding : Gebundene Ausgabe, Edition : 2nd edition., Label : Kogan Page, Publisher : Kogan Page, NumberOfItems : 1, PackageQuantity : 1, medium : Gebundene Ausgabe, numberOfPages : 395, publicationDate : 2012-09-03, authors : Jean-Noël Kapferer, languages : english, ISBN : 0749464917
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medimops
The Luxury Strategy von Kogan Page Ltd
The Luxury Strategy
37,99 €
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Deconstruct the marketing of the most successful luxury goods brands and companies to reveal the unique...
Deconstruct the marketing of the most successful luxury goods brands and companies to reveal the unique and often paradoxical 'anti-laws' of successful luxury brand management, with this ground-breaking book.
Verlag: Kogan Page Ltd
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The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands
The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands
von Kapferer, Jean-Noël
37,99 €
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Kogan Page brand: Kogan Page manufacturer: Kogan Page
Kogan Page brand: Kogan Page manufacturer: Kogan Page
Einband: Gebundene Ausgabe, Seitenzahl: 395 Seiten
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