The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands
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Kogan Page brand: Kogan Page manufacturer: Kogan Page
The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands von Kapferer, Jean-Noël im Online-Buchhandel:
The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands
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Binding : Gebundene Ausgabe, Edition : 2nd edition., Label : Kogan Page, Publisher : Kogan Page, NumberOfItems...
Binding : Gebundene Ausgabe, Edition : 2nd edition., Label : Kogan Page, Publisher : Kogan Page, NumberOfItems : 1, PackageQuantity : 1, medium : Gebundene Ausgabe, numberOfPages : 395, publicationDate : 2012-09-03, authors : Jean-Noël Kapferer, languages : english, ISBN : 0749464917
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The Luxury Strategy
37,99 €
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Deconstruct the marketing of the most successful luxury goods brands and companies to reveal the unique...
Deconstruct the marketing of the most successful luxury goods brands and companies to reveal the unique and often paradoxical 'anti-laws' of successful luxury brand management, with this ground-breaking book.
Verlag: Kogan Page Ltd
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The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands
von Kapferer, Jean-Noël
37,99 €
gefunden bei Amazon Marketplace
Kogan Page brand: Kogan Page manufacturer: Kogan Page
Kogan Page brand: Kogan Page manufacturer: Kogan Page
Einband: Gebundene Ausgabe, Seitenzahl: 395 Seiten
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