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The Art Firm: Aesthetic Management and Metaphysical Marketing (Stanford Business Books (Hardcover))

The Art Firm: Aesthetic Management and Metaphysical Marketing (Stanford Business Books (Hardcover))

75,23 €
Einband: Gebundene Ausgabe
Seitenzahl: 408 Seiten
Erscheinungsdatum: 01.01.1970
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The Art Firm: Aesthetic Management and Metaphysical Marketing (Stanford Business Books (Hardcover))

The Art Firm: Aesthetic Management and Metaphysical Marketing (Stanford Business Books (Hardcover)) von Guillet De Monthoux, Pierre im Online-Buchhandel:

The Art Firm: Aesthetic Management and Metaphysical Marketing (Stanford Business Books (Hardcover)) von Stanford University Press
The Art Firm: Aesthetic Management and Metaphysical Marketing (Stanford Business Books (Hardcover))
von Pierre Guillet De Monthoux
53,51 €
gefunden bei AMZN_MP
"The Art Firm" explores the seemingly unorthodox alliance of the arts, management, and marketing. Art...
"The Art Firm" explores the seemingly unorthodox alliance of the arts, management, and marketing. Art firms--as avant-garde enterprises and arts corporations--have existed for at least two hundred years, using texts, images, and other types of art to create corporate wealth. This book investigates how to apply the methods artists use in creating value to the methods more traditional managers use in running their businesses. Guillet de Monthoux offers a crash course in aesthetics from Kant to Gadamer, showing how aesthetic management and metaphysical marketing can create value. Using case studies of successful art managers from Richard Wagner to Robert Wilson, the author illustrates the creative role--so central to value-making in contemporary economies--performed by aesthetic play in art firms. Along the way, Guillet de Monthoux points out how responsible aesthetic management and marketing can eradicate the problems of banality and totality, the two capital sins of an art-based economy.
Verlag: Stanford University Press
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The Art Firm: Aesthetic Management and Metaphysical Marketing (Stanford Business Books (Hardcover))
The Art Firm: Aesthetic Management and Metaphysical Marketing (Stanford Business Books (Hardcover))
von Guillet De Monthoux, Pierre
75,23 €
gefunden bei Amazon Marketplace
The Art Firm: Aesthetic Management and Metaphysical Marketing (Stanford Business Books (Hardcover))
The Art Firm: Aesthetic Management and Metaphysical Marketing (Stanford Business Books (Hardcover))
Einband: Gebundene Ausgabe, Seitenzahl: 408 Seiten
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