Mit Bücher.World findest Du Bücher Du in hunderten Online-Shops - von Romanen bis zur Fachliteratur.
Bücher.World ist eine Suchmaschine speziell für Bücher.
Mit Bücher.World kannst Du ganz einfach nach Romanen, Fachliteratur, Sachbüchern, Lexika und mehr im Internet suchen - wir zeigen Dir die besten Angebote, die wir in mehreren hundert Online-Buchfachgeschäften finden konnten. Mit einem Klick gelangst Du auf die Seite des Online-Shops, in dem Du das Buch kaufen kannst.
Kategorien
Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition

Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition

68,99 €
Einband: Taschenbuch
Seitenzahl: 624 Seiten
Erscheinungsdatum: 01.01.1970
Verlag: Pearson
gefunden bei Amazon
Zum Shop

Beschreibung

Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition

Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition von Keller, Kevin im Online-Buchhandel:

Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition
Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition
von Keller, Kevin
68,99 €
gefunden bei Amazon Marketplace
Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition
Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition
Einband: Taschenbuch, Seitenzahl: 624 Seiten
Zur Online-Buchhandlung von
Amazon Marketplace
Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition von Pearson / Pearson ELT
Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition
75,99 €
gefunden bei buecher
This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators...
This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. For courses in brand management.Create profitable brand strategies by building, measuring, and managing brand equity Strategic Brand Management: Building, Measuring, and Managing Brand Equity looks at branding from the perspective of the consumer, and provides a framework that identifies, defines, and measures brand equity. Using insight from both academics and industry practitioners, the text draws on illustrative examples and case studies of brands marketed in the US and all over the world. New co-author and award-winning scholar Vanitha Swaminathan, joins Kevin Lane Keller on this exciting, new 5th Edition. This edition also features a greater focus on digital branding, so students are aware of the exciting new opportunities and daunting challenges brands must face in connecting with today's consumers.
Verlag: Pearson / Pearson ELT
Zur Online-Buchhandlung von
buecher
Bewerte das Buch
Absenden
  • Habe ich gelesen
  • Möchte ich noch lesen
  • Lieblingsbücher
  • Wunschliste

Aktuelle Bestseller des Verlags Pearson

Stareway to Spelling: A Manual for Reading and Spelling High Frequency Words von Pearson
Stareway to Spelling: A Manual for Reading and Spelling High Frequency Words
Taschenbuch
gefunden bei Amazon
30,08 €
Zum Shop
Brock Biology of Microorganisms, Global Edition von Pearson
Brock Biology of Microorganisms, Global Edition
Taschenbuch
gefunden bei Amazon
64,99 €
Zum Shop
Speakout 3ed B1 Workbook with Key
Speakout 3ed B1 Workbook with Key
Taschenbuch
gefunden bei Amazon Marketplace
24,90 €
Zum Shop
Ranking Task Exercises in Physics: Student Edition (Prentice Hall Series in Educational Innovation)
Ranking Task Exercises in Physics: Student Edition (Prentice Hall Series in Educational Innovation)
Taschenbuch
gefunden bei Amazon Marketplace
52,50 €
Zum Shop
Statistics for Economics, Accounting and Business Studies von Pearson
Statistics for Economics, Accounting and Business Studies
Taschenbuch
gefunden bei Amazon
57,33 €
Zum Shop
Toe by Toe: A Highly Structured Multi-sensory Reading Manual for Teachers and Parents
Toe by Toe: A Highly Structured Multi-sensory Reading Manual for Teachers and Parents
Taschenbuch
gefunden bei Amazon Marketplace
37,40 €
Zum Shop
Definitive XML Schema Second Edition (Charles F. Goldfarb Definitve XML) von Pearson
Definitive XML Schema Second Edition (Charles F. Goldfarb Definitve XML)
Taschenbuch
gefunden bei Amazon
50,99 €
Zum Shop
The Clean Coder: A Code of Conduct for Professional Programmers (Robert C. Martin)
The Clean Coder: A Code of Conduct for Professional Programmers (Robert C. Martin)
gefunden bei medimops
25,99 €
Zum Shop
Corporate Financial Management 6th Edition von Pearson
Corporate Financial Management 6th Edition
Taschenbuch
gefunden bei Amazon
56,28 €
Zum Shop
Introduction to Data Mining (What's New in Computer Science)
Introduction to Data Mining (What's New in Computer Science)
Gebundene Ausgabe
gefunden bei Amazon Marketplace
110,24 €
Zum Shop