Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition
von Keller, Kevin
68,99 €
gefunden bei Amazon
Zum Shop
Beschreibung
Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition
Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition von Keller, Kevin im Online-Buchhandel:
Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition
von Keller, Kevin
68,99 €
gefunden bei Amazon Marketplace
Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition
Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition
Einband: Taschenbuch, Seitenzahl: 624 Seiten
Zur Online-Buchhandlung von
Amazon Marketplace
Amazon Marketplace
Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition
75,99 €
gefunden bei buecher
This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators...
This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. For courses in brand management.Create profitable brand strategies by building, measuring, and managing brand equity Strategic Brand Management: Building, Measuring, and Managing Brand Equity looks at branding from the perspective of the consumer, and provides a framework that identifies, defines, and measures brand equity. Using insight from both academics and industry practitioners, the text draws on illustrative examples and case studies of brands marketed in the US and all over the world. New co-author and award-winning scholar Vanitha Swaminathan, joins Kevin Lane Keller on this exciting, new 5th Edition. This edition also features a greater focus on digital branding, so students are aware of the exciting new opportunities and daunting challenges brands must face in connecting with today's consumers.
Verlag: Pearson / Pearson ELT
Zur Online-Buchhandlung von
buecher
buecher
Bewerte das Buch
- Habe ich gelesen
- Möchte ich noch lesen
- Lieblingsbücher
- Wunschliste
Weitere Bücher von Keller, Kevin
Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition
von Keller, Kevin
gefunden bei Amazon Marketplace
ab 68,99 €
Aktuelle Bestseller des Verlags Pearson
Stareway to Spelling: A Manual for Reading and Spelling High Frequency Words
von Cowling, Keda
Taschenbuch
gefunden bei Amazon
30,08 €
Zum Shop
Brock Biology of Microorganisms, Global Edition
von Madigan, Michael
Taschenbuch
gefunden bei Amazon
64,99 €
Zum Shop
Ranking Task Exercises in Physics: Student Edition (Prentice Hall Series in Educational Innovation)
von Hieggelke, C
Taschenbuch
gefunden bei Amazon Marketplace
52,50 €
Zum Shop
Statistics for Economics, Accounting and Business Studies
von Barrow, Michael
Taschenbuch
gefunden bei Amazon
57,33 €
Zum Shop
Toe by Toe: A Highly Structured Multi-sensory Reading Manual for Teachers and Parents
von Cowling, Keda
Taschenbuch
gefunden bei Amazon Marketplace
37,40 €
Zum Shop
Corporate Financial Management 6th Edition
von Arnold, Glen
Taschenbuch
gefunden bei Amazon
56,28 €
Zum Shop
Introduction to Data Mining (What's New in Computer Science)
von Tan, Pang-Ning
Gebundene Ausgabe
gefunden bei Amazon Marketplace
110,24 €
Zum Shop