Corporate Communication: A Guide to Theory and Practice
57,38 €
Einband: Taschenbuch
Seitenzahl: 360 Seiten
Erscheinungsdatum: 01.01.1970
Verlag: SAGE Publications Ltd
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Corporate Communication: A Guide to Theory and Practice
Corporate Communication: A Guide to Theory and Practice von Cornelissen, Joep P. im Online-Buchhandel:
Corporate Communication
55,73 €
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This popular, market-leading textbook for corporate communication continues to be the authoritative and...
This popular, market-leading textbook for corporate communication continues to be the authoritative and definitive textbook for students and educators.The text has been updated to include:changes to the workplace in light of the Covid-19 pandemic and the impact of hybrid working on employee communication the ongoing impacts of digital disruption and transformation on corporate communication at the advent of the metaverse and alongside consideration of popular newer social media the increasing focus on sustainability; societal impact, purpose and corporate social responsibility; and the importance of social justice and inclusion within organizations and how these relate to organizational communicationUpdated case studies include Starbucks, Amazon, Microsoft and British Airways.This textbook is essential reading for communication courses including: corporate communication; organizational communication; management communication; strategic communication; and public relations.Joep Cornelissen is Professor of Corporate Communication and Management at Rotterdam School of Management, Erasmus University.
Verlag: SAGE Publications Ltd / Sage Publications
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Corporate Communication: A Guide to Theory and Practice
von Cornelissen, Joep P.
57,38 €
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Corporate Communication: A Guide to Theory and Practice
Corporate Communication: A Guide to Theory and Practice
Einband: Taschenbuch, Seitenzahl: 360 Seiten
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