Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing
von Dooley, Roger
24,42 €
Einband: Gebundene Ausgabe
Seitenzahl: 304 Seiten
Sprache: en
Erscheinungsdatum: 01.01.1970
Verlag: Wiley
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Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing
Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing von Dooley, Roger im Online-Buchhandel:
Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing
8,49 €
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Binding : Gebundene Ausgabe, Edition : 1. Auflage, Label : John Wiley & Sons, Publisher : John Wiley...
Binding : Gebundene Ausgabe, Edition : 1. Auflage, Label : John Wiley & Sons, Publisher : John Wiley & Sons, PackageQuantity : 1, medium : Gebundene Ausgabe, numberOfPages : 304, publicationDate : 2011-12-16, authors : Roger Dooley, languages : english, ISBN : 1118113365
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Brainfluence
24,40 €
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Practical techniques for applying neuroscience and behavior research to attract new customers Brainfluence...
Practical techniques for applying neuroscience and behavior research to attract new customers Brainfluence explains how to practically apply neuroscience and behavior research to better market to consumers by understanding their decision patterns. This application, called neuromarketing, studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions. With quick and easy takeaways offered in 60 short chapters, this book contains key strategies for targeting consumers through in-person sales, online and print ads, and other marketing mediums. This scientific approach to marketing has helped many well-known brands and companies determine how to best market their products to different demographics and consumer groups. Brainfluence offers short, easy-to-digest ideas that can be accessed in any order. * Discover ways for brands and products to...
Sprache: en
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Brainfluence: 100 Ways to Persuade and Convince Consumers With Neuromarketing
von Dooley, Roger
25,68 €
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Brainfluence: 100 Ways to Persuade and Convince Consumers With Neuromarketing
Brainfluence: 100 Ways to Persuade and Convince Consumers With Neuromarketing
Einband: Gebundene Ausgabe, Seitenzahl: 286 Seiten
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