Mit Bücher.World findest Du Bücher Du in hunderten Online-Shops - von Romanen bis zur Fachliteratur.
Bücher.World ist eine Suchmaschine speziell für Bücher.
Mit Bücher.World kannst Du ganz einfach nach Romanen, Fachliteratur, Sachbüchern, Lexika und mehr im Internet suchen - wir zeigen Dir die besten Angebote, die wir in mehreren hundert Online-Buchfachgeschäften finden konnten. Mit einem Klick gelangst Du auf die Seite des Online-Shops, in dem Du das Buch kaufen kannst.
Kategorien
The Business of Aspiration: How Social, Cultural, and Environmental Capital Changes Brands

The Business of Aspiration: How Social, Cultural, and Environmental Capital Changes Brands

42,89 €
Einband: Taschenbuch
Seitenzahl: 106 Seiten
Erscheinungsdatum: 01.01.1970
Verlag: Routledge
gefunden bei Amazon
Zum Shop

Beschreibung

The Business of Aspiration: How Social, Cultural, and Environmental Capital Changes Brands

The Business of Aspiration: How Social, Cultural, and Environmental Capital Changes Brands von Andjelic, Ana im Online-Buchhandel:

The Business of Aspiration von Routledge / Taylor & Francis
The Business of Aspiration
39,99 €
gefunden bei buecher
The Business of Aspiration is about how consumers' shifting status symbols affect business and brand...
The Business of Aspiration is about how consumers' shifting status symbols affect business and brand strategy. These changing status symbols, like taste, aesthetic innovation, curation or environmentalism create the modern aspirational economy.In the traditional economy, consumers signaled their status through collecting commodities, Instagram followers, airline miles, and busy back-to-back schedules. By contrast, in the aspirational economy, consumers increasingly convey status through collecting knowledge, taste, micro-communities, and influence. This new capital changes the way businesses and entire markets operate, and yet the modern aspirational economy is still an under-explored area in business and culture. The Business of Aspiration changes that. In this book, marketers will find examples, analyses and tools on how brands can successfully grow in the modern aspirational economy. The Business of Aspiration answers questions like,"what is good for my brand long-term?", "how is this business decision going to impact our culture?" or "what are the main objectives of our growth?" Marketers will learn to shift their brand narrative and competitive strategy, to create and distribute new brand symbols, and to ensure that their brand's products and services create both monetary and social value.
Verlag: Routledge / Taylor & Francis
Zur Online-Buchhandlung von
buecher
The Business of Aspiration: How Social, Cultural, and Environmental Capital Changes Brands
The Business of Aspiration: How Social, Cultural, and Environmental Capital Changes Brands
von Andjelic, Ana
42,89 €
gefunden bei Amazon Marketplace
The Business of Aspiration: How Social, Cultural, and Environmental Capital Changes Brands
The Business of Aspiration: How Social, Cultural, and Environmental Capital Changes Brands
Einband: Taschenbuch, Seitenzahl: 106 Seiten
Zur Online-Buchhandlung von
Amazon Marketplace
Bewerte das Buch
Absenden
  • Habe ich gelesen
  • Möchte ich noch lesen
  • Lieblingsbücher
  • Wunschliste

Aktuelle Bestseller des Verlags Routledge

Playfulness in Coaching: Exploring Our Untapped Potential Through Playfulness, Creativity and Imagination von Routledge
Playfulness in Coaching: Exploring Our Untapped Potential Through Playfulness, Creativity and Imagination
Taschenbuch
gefunden bei Amazon
46,79 €
Zum Shop
New Vocabularies in Film Semiotics: Structuralism, post-structuralism and beyond (Sightlines) von Routledge
New Vocabularies in Film Semiotics: Structuralism, post-structuralism and beyond (Sightlines)
Taschenbuch
gefunden bei Amazon
43,66 €
Zum Shop
The Twin Enigma: An Exploration of Our Enduring Fascination With Twins von Routledge
The Twin Enigma: An Exploration of Our Enduring Fascination With Twins
Taschenbuch
gefunden bei Amazon
41,16 €
Zum Shop
Working With the Bereaved: Multiple Lenses on Loss and Mourning (Series in Death, Dying, and Bereavement)
Working With the Bereaved: Multiple Lenses on Loss and Mourning (Series in Death, Dying, and Bereavement)
Taschenbuch
gefunden bei Amazon Marketplace
46,62 €
Zum Shop
Anthology of Contemporary Theoretical Classics in Analytical Psychology: The New Ancestors von Routledge
Anthology of Contemporary Theoretical Classics in Analytical Psychology: The New Ancestors
Taschenbuch
gefunden bei Amazon
41,59 €
Zum Shop
The Elements of Education for Teachers: 50 Research-Based Principles Every Educator Should Know von Routledge
The Elements of Education for Teachers: 50 Research-Based Principles Every Educator Should Know
Taschenbuch
gefunden bei Amazon
37,69 €
Zum Shop
Pro Tools 11: Music Production, Recording, Editing, and Mixing von Routledge
Pro Tools 11: Music Production, Recording, Editing, and Mixing
Taschenbuch
gefunden bei Amazon
54,67 €
Zum Shop
Explaining Unexplained Illnesses: Disease Paradigm for Chronic Fatigue Sysndrome, Multiple Chemical Sensitivity, Fibromyalgia, Post-Traumatic Stress Disorder, Gulf War Syndrome, and Others von Routledge
Explaining Unexplained Illnesses: Disease Paradigm for Chronic Fatigue Sysndrome, Multiple Chemical Sensitivity, Fibromyalgia, Post-Traumatic Stress Disorder, Gulf War Syndrome, and Others
Taschenbuch
gefunden bei Amazon
97,40 €
Zum Shop
Ferenczi on Freud’s Couch: Deciphering the Transmission of Psychoanalysis von Routledge
Ferenczi on Freud’s Couch: Deciphering the Transmission of Psychoanalysis
Taschenbuch
gefunden bei Amazon
39,95 €
Zum Shop
Writing Short Stories: A Routledge Writer's Guide von Routledge
Writing Short Stories: A Routledge Writer's Guide
Taschenbuch
gefunden bei Amazon
28,75 €
Zum Shop