Public Relations
25,50 €
Einband: Taschenbuch
Seitenzahl: 374 Seiten
Erscheinungsdatum: 01.01.1970
Verlag: University of Oklahoma Press
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Beschreibung
Public Relations
Public Relations von Bernays, Edward L. im Online-Buchhandel:
Public Relations
von Bernays, Edward L.
25,50 €
gefunden bei Amazon Marketplace
Public Relations
Public Relations
Einband: Taschenbuch, Seitenzahl: 374 Seiten
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Amazon Marketplace
Amazon Marketplace
Public Relations
von Edward L. Bernays
26,00 €
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Public Relations This book provides know-why as well know-how. Bernays explains the underlying philosophy...
Public Relations This book provides know-why as well know-how. Bernays explains the underlying philosophy of public relations and the PR methods and practices to be applied in specific cases. He presents broad approaches and solutions as they were successfully carried out in his long professional career. Public relations is not publicity, press agentry, promotion, advertising, or a bag of tricks, but a continuing process of social integration. It is a field of adjusting private and public interest.
Verlag: GILCREASE MUSEUM
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