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Professional Services Marketing: How the Best Firms Build Premier Brands, Thriving Lead Generation Engines, and Cultures of Business Development Success

Professional Services Marketing: How the Best Firms Build Premier Brands, Thriving Lead Generation Engines, and Cultures of Business Development Success

23,40 €
Einband: Gebundene Ausgabe
Seitenzahl: 368 Seiten
Erscheinungsdatum: 01.01.1970
Verlag: Wiley
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Beschreibung

Professional Services Marketing: How the Best Firms Build Premier Brands, Thriving Lead Generation Engines, and Cultures of Business Development Success

Professional Services Marketing: How the Best Firms Build Premier Brands, Thriving Lead Generation Engines, and Cultures of Business Development Success von Schultz, Mike im Online-Buchhandel:

Professional Services Marketing
Professional Services Marketing
4,69 €
gefunden bei Studibuch Shop DE
A proven approach to revenue-generating marketing and client development Professional Services Marketing...
A proven approach to revenue-generating marketing and client development Professional Services Marketing is a fully field-tested and research-based approach to marketing and client development for professional services firms. The book, now in its Second Edition, covers five key areas that are critical for firms that want to grow and become more profitable: creating a marketing and growth strategy; establishing a brand and reputation; implementing a marketing communications program; executing lead generation strategies; and developing business by winning new clients. You will also read real-world case studies that illustrate major points, as well as quotes and stories from well-respected professionals in the industry. * The Second Edition features new research and updates throughout, including new chapters on social media and online marketing, as well as new case studies and interviews * Authors Mike Schultz and John E. Doerr are the coauthors of the Wall Street Journal and Inc. Magazine bestseller Rainmaking Conversations and Professional Services Marketing; Lee W. Frederiksen is coauthor of Online Marketing for Professional Services * Will be widely promoted via multiple online routes and direct mail marketing Firms of any size can use this proven approach to marketing and client development to attract new clients and grow their professional service businesses. von Schultz, Mike;Doerr, John E;Frederiksen, Lee;
Seitenzahl: 368 Seiten
Zur Online-Buchhandlung von
Studibuch Shop DE
Professional Services Marketing: How the Best Firms Build Premier Brands, Thriving Lead Generation Engines, and Cultures of Business Development Success
Professional Services Marketing: How the Best Firms Build Premier Brands, Thriving Lead Generation Engines, and Cultures of Business Development Success
von Schultz, Mike
28,89 €
gefunden bei Amazon Marketplace
Professional Services Marketing: How the Best Firms Build Premier Brands, Thriving Lead Generation Engines,...
Professional Services Marketing: How the Best Firms Build Premier Brands, Thriving Lead Generation Engines, and Cultures of Business Development Success
Einband: Gebundene Ausgabe, Seitenzahl: 352 Seiten
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