Ogilvy on Advertising
von Ogilvy, David
10,73 €
Einband: Taschenbuch
Seitenzahl: 288 Seiten
Erscheinungsdatum: 01.01.1970
Verlag: Headline Welbeck Non-Fiction
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Ogilvy on Advertising
Ogilvy on Advertising von Ogilvy, David im Online-Buchhandel:
Ogilvy on Advertising
9,49 €
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David Ogilvy is 'The Father of Advertising' and in this new format of his seminal classic, he teaches...
David Ogilvy is 'The Father of Advertising' and in this new format of his seminal classic, he teaches you how to sell anything.'The most sought-after wizard in the advertising business.' Times MagazineFrom the most successful advertising executive of all time comes the definitve guide to the art of any sale.Everything from writing successful copy to finding innovative ways to engage people and from identifying with your audience to the various ways to sell a lifestyle, Ogilvy on Advertising looks at what sells, what doesn't and why. And, in doing so, he teaches what you can do to sell the most brilliant item of all... yourself.From a titan of not just the advertising industry, but the business world, this book is David Ogilvy's final word on what you're doing wrong in any pitch and how you can finally fix it.
Verlag: Welbeck / Welbeck Publishing Group
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Ogilvy on Advertising
von Ogilvy, David
10,73 €
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Ogilvy on Advertising
Ogilvy on Advertising
Einband: Taschenbuch, Seitenzahl: 288 Seiten
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Amazon Marketplace
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