Employer Brand Management: Practical Lessons from the World's Leading Employers
von Mosley, Richard
39,91 €
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Employer Brand Management: Practical Lessons from the World's Leading Employers
Employer Brand Management: Practical Lessons from the World's Leading Employers von Mosley, Richard im Online-Buchhandel:
Employer Brand Management
2,28 €
gefunden bei Studibuch Shop DE
Attract, recruit, and retain the very best with a strategic employer brand From one of the world's leading...
Attract, recruit, and retain the very best with a strategic employer brand From one of the world's leading pioneers in the employer brand discipline and author of the first book on the subject The Employer Brand, comes the long-awaited practical follow-up Employer Brand Management. Talented, motivated employees are a company's best assets, and the techniques in this book help attract, recruit, and retain the very best. A successful employer brand reaches beyond the boardroom to establish confidence, loyalty, and enthusiasm all the way down the ladder. Employer Brand Management gives readers a personal grasp of a new approach to people management. It draws on significant advances in practices among leading companies to provide a handbook for employer brand development and implementation. With a wide range of case studies and examples, you'll be taken step-by-step through the employer brand development process. You will find information on the latest developments in technology, with particular attention paid to socially-enabled recruitment marketing and employee communication and engagement. You will: * Follow the process of brand planning, definition, implementation, and application * Discover how brand thinking can strengthen strategy and reinforce HR value * Improve existing recruitment and talent management programs * Learn the importance of employee engagement in the brand experience von Mosley, Richard
Seitenzahl: 316 Seiten
Zur Online-Buchhandlung von
Studibuch Shop DE
Studibuch Shop DE
Employer Brand Management: Practical Lessons From The World's Leading Employers
von Mosley, Richard
39,91 €
gefunden bei Amazon Marketplace
Employer Brand Management: Practical Lessons From The World's Leading Employers
Employer Brand Management: Practical Lessons From The World's Leading Employers
Einband: Gebundene Ausgabe, Seitenzahl: 306 Seiten
Zur Online-Buchhandlung von
Amazon Marketplace
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