Designing Brand Identity: A Comprehensive Guide to the World of Brands and Branding
von Wheeler, Alina
41,99 €
gefunden bei Amazon
Zum Shop
Beschreibung
Designing Brand Identity: A Comprehensive Guide to the World of Brands and Branding
Designing Brand Identity: A Comprehensive Guide to the World of Brands and Branding von Wheeler, Alina im Online-Buchhandel:
Designing Brand Identity
36,99 €
gefunden bei buecher
Whether you're managing a rebrand or educating your staff or students about brand fundamentals, Designing...
Whether you're managing a rebrand or educating your staff or students about brand fundamentals, Designing Brand Identity is the quintessential resource. The sixth edition has been updated throughout to address the challenges faced by branding professionals today. From research to brand strategy, design execution to launch and governance, Designing Brand Identity is a compendium of tools and best practices that demystifies, inspires, and provides a road map to creating sustainable and successful brands. 3 sections: brand fundamentals, process basics, and case studies 100+ branding subjects, from culture and social media to positioning and guidelines 50+ all-new case studies that describe goals, process, strategy, solutions, and results New content on AI, VR, social justice, iconography, and evidence-based marketing 800+ images, diagrams, and examples of brand touchpoints 400+ quotes from branding experts, executives, and design gurus Designing Brand Identity is the best book on the what, how, and why of identity design (it is a bible) and the book gets better and broader with each update. The 6th edition is indispensable for all identity designers, strategists, and clients. Paula Scher Partner Pentagram If you read one book on branding this year, make it Designing Brand Identity. The 6th edition features everything you need to know to build a killer brand identity--all done in a hands-on, practical manner. Ana Andjelic Chief Brand Officer, Esprit Author, The Business of Aspiration Designing Brand Identity is the book that first taught me how to build brands. For over a decade, it's been my blueprint for using design to impact people, culture, and business. Alex Center Founder/Creative Director CENTER Branding, demystified. Bursting with pragmatic insights you won't find anywhere else and all new case studies from around the world, this book is an essential guide for anyone building a brand today. Sunny Bonnell Cofounder + CEO Motto(R) Want to understand what branding really is--and how it's done? Get your hands on Alina Wheeler and Rob Meyerson's Designing Brand Identity. Chris Do Founder + CEO The Futur Designing Brand Identity stands as a testament to Alina Wheeler's legacy of creating resources that shape creative thinking and strategic branding. The Chobani Creative Team is humbled to be included in these pages. May Aboubakr Vice President, Creative + Marketing Operations Chobani
Verlag: John Wiley & Sons Inc
Zur Online-Buchhandlung von
buecher
buecher
Designing Brand Identity: A Comprehensive Guide to the World of Brands and Branding
von Wheeler, Alina
41,99 €
gefunden bei Amazon Marketplace
Designing Brand Identity: A Comprehensive Guide to the World of Brands and Branding
Designing Brand Identity: A Comprehensive Guide to the World of Brands and Branding
Einband: Gebundene Ausgabe, Seitenzahl: 352 Seiten
Zur Online-Buchhandlung von
Amazon Marketplace
Amazon Marketplace
Bewerte das Buch
- Habe ich gelesen
- Möchte ich noch lesen
- Lieblingsbücher
- Wunschliste
Weitere Bücher von Wheeler, Alina
Designing Brand Identity: A Comprehensive Guide to the World of Brands and Branding
von Wheeler, Alina
gefunden bei Amazon Marketplace
ab 41,99 €
Designing Brand Identity: An Essential Guide for the Whole Branding Team
von Wheeler, Alina
gefunden bei Amazon Marketplace
ab 37,99 €
Designing Brand Identity: An Essential Guide for the Whole Branding Team
von Wheeler, Alina
gefunden bei Amazon
ab 37,99 €
Aktuelle Bestseller des Verlags Wiley
The EVA Challenge: Implementing Value-Added Change in an Organization
von Stern, Joel M.
Taschenbuch
gefunden bei Amazon
26,90 €
Zum Shop
-von-Scott-C.-Whitaker-70415293.jpg "Cross-Border Mergers and Acquisitions (Wiley Finance Editions)")
People Analytics in the Era of Big Data: Changing the Way You Attract, Acquire, Develop, and Retain Talent
von Isson, Jean Paul
Gebundene Ausgabe
gefunden bei Amazon Marketplace
44,59 €
Zum Shop
Power System Dynamics: Stability and Control
von Machowski, Jan
Gebundene Ausgabe
gefunden bei Amazon
109,00 €
Zum Shop
Rainmaking Conversations: Influence, Persuade, and Sell in Any Situation
von Schultz, Mike
Gebundene Ausgabe
gefunden bei Amazon
22,88 €
Zum Shop
The Business of Investment Banking: A Comprehensive Overview, 3rd Edition
von Liaw
Gebundene Ausgabe
gefunden bei Amazon Marketplace
69,73 €
Zum Shop
Influence Without Authority
von Cohen, Allan R.
Gebundene Ausgabe
gefunden bei Amazon
28,87 €
Zum Shop
